“Variety is the very spice of life, that gives it all its flavor.”
“The essence of the beautiful is unity in variety.”
I love the freshness of each new season. As we move into a particularly cold winter I’ve found myself shivering in freezing rain and nearly fainting at my electric bill, but none of this can wipe the smile from my face. Life is such a beautiful thing. I love the beauty and artistic design that is found all around us. I love the constant change.
And isn’t that the mark of a true masterpiece? To produce a work that has a unified theme, while also providing variety and freshness? If we could only harness this excitement and freshness in our daily blog posts, who knows what we could accomplish!
Here are a few ideas for “shaking things up” with your blog, and using the beauty of variety to enhance your site:
Vary Your Topics
Some bloggers have a daily or weekly formula that they use without fail. While I’m sure this saves a great deal of time, it doesn’t do much in the “generating interest” department for your readers.
You must stay true to your overall theme, but try making a list of all the topics which could possibly fit under your theme and still make sense. Offering posts on a variety of different topics and categories gives your readers a powerful gift: the gift of choice. As a teacher, I noticed that allowing my students to choose between two or more activities flooded the room with renewed energy and excitement.
Will this take a little more time? Sure, but it’s well worth it.
Vary Your Writing Style
We all have a unique voice in writing, but this does not mean we have to use the same layout day after day, ad nauseam. Try writing from someone else’s perspective every once in a while, or even from the perspective of an inanimate object looking at your life! Many bloggers have had great success with poems, open letters, interviews, reviews, journal entries, etc.
The thing to remember is this: if you’re starting to feel bored with your material, your readers are too – guaranteed. Time to change things up!
Vary Your Look
We exist in an extremely visual culture, and changing your look is the surest and fastest way to grab immediate attention online. I’ve tried to change the look and feel of my blog every six months or so, and each time I do I see a dramatic increase in traffic.
Along with changing your overall blog theme, you can also try adding quality graphics, videos, and illustrations to your daily posts. Try to keep your readers wondering what on earth you’ll try next… give them a reason to keep checking back.
As Christian writers, our goal is to reflect the message of Christ and bring Him glory. By using fresh ideas and variety in our writing and layout, we’re able to better reflect the beauty and creativity that the Master Artist has poured into each and every aspect of this splendid world in which we live.
“He changes times and seasons…He gives wisdom to the wise and knowledge to those who have understanding.”
This post was submitted as part of IWSG, a fellowship of writers dedicated to offering advice, support, and encouragement for fellow writers on the first Wednesday of every month.